Personalised Digital Holiday getaway Fragrances : Marc Jacobs and Pinterest

Marc Jacobs and Pinterest rolled out a personalized fragrance finder by way of the social media firm’s system as aspect of a holiday campaign. The Coty-owned manufacturer aims to assistance consumers find their excellent fragrance reward with the new instrument.

Pinterest assisted the fragrance firm create an interactive campaign to tutorial consumers by way of thoughts about the man or woman they are shopping for for, these kinds of as who the recipient is and which assertion best describes them. Just after responding to the questionnaire, buyers are presented with just one of 6 Marc Jacobs fragrances. They are then directed to the Boots site to invest in the picked fragrance.

The fragrance finder is also obvious as a result of promoted pins based mostly on lookups, like gifting, Christmas, perfume, and fragrance by way of Pinterest.

Graphic Credit history: Marc Jacobs